Ice Driving Canada takes to the ice of Lac des Sables in Yokohama winter tires

Ice Driving Canada takes to the ice of Lac des Sables in Yokohama winter tires

Langley, B.C.  (December 1, 2016) Yokohama Tire (Canada) Inc. is pleased to announce that they are the official tire in the newly-established Ice Driving Canada program at Sainte-Agathe-des-Monts, Quebec.

Under the tutelage of professional racing driver and long-time driving instructor Jean-Sebastien Sauriol, the Ice Driving Canada program will take to the ice of Baie Major on Lac des Sables in instruction Porsche Boxster and Subaru WRX STI models, all shod with Yokohama W.drive V905 winter tires.

“We are thrilled to be part of this unique North American program, which is inspired from Scandinavian driving initiatives,” said Diana Colosimo, Brand Development Manager for Yokohama Tire (Canada) Inc. “We can’t think of a better way to showcase the safety and sure-footedness of our W.drive winter tires to drivers from all walks of life than through a driving instruction program that aims to improve car-control skills under the most adverse conditions.”

With its ability to handle wet and icy surfaces, the W.drive V905 delivers balanced winter traction thanks to its increased edge effect and all-new compound. More information on the W.drive V905 is available at tire.yokohama.ca.

“A winter defensive driving course is becoming a must-do for drivers of all abilities because of the alarming rate of crashes,” said Sauriol, Ice Driving Canada founder and chief instructor. “Our clientele will not only discover the grip offered by the Yokohama W.drive tires, but also the safety and enjoyment of winter driving, and the outdoor activities offered in this beautiful area. Everybody wins!”

After several operations in the Mauricie region, Ice Driving Canada moves to the Sainte-Agathe region, the Ice Driving Canada program starts up in January 2017 and will be offered for both individual and corporate groups. The program has the approval of Quebec’s Ministère du Développement durable, de l'Environnement et de la Lutte contre les changements climatiques, with the assurance that the lake region will suffer no negative environmental impact. More information is available at icedrivingcanada.com.

“We are very happy to welcome Ice Driving Canada to Sainte-Agathe-des-Monts,” said town Mayor Denis Chalifoux. “It is a program that will supplement the already extensive recreational activities of the area, and will attract a new international clientele.”

Yokohama Tire (Canada) Inc. markets and distributes a full line of tires for high performance, passenger car, light truck, and commercial truck applications, as well as off-the-road tires for mining, forestry and construction applications. It maintains distribution centers across Canada to serve more than 1,000 independent tire dealers and well over 3,000 retail locations. tire.yokohama.ca/